How we get your buyers back.
It’s one program in three parts, and the first one tells us where to point the other two.
Know every week where you show up, and where a competitor shows up instead.
The dashboard covers Google results, AI answers (AI Overviews, ChatGPT, Gemini and Perplexity), shopping listings and YouTube, for the searches that sell your products, next to the competitors you name.
We build it from your Search Console and analytics plus public data, so the numbers about your site come from your site.
It’s your dashboard, and it updates every week.
| Surface | Your brand | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Google results | Appears | Appears | Sometimes | Appears |
| AI Overviews | Sometimes | Appears | Appears | Missing |
| ChatGPT | Missing | Appears | Sometimes | Appears |
| Gemini | Sometimes | Appears | Missing | Sometimes |
| Perplexity | Missing | Sometimes | Appears | Missing |
| Shopping listings | Missing | Appears | Appears | Sometimes |
| YouTube | Sometimes | Sometimes | Missing | Appears |
Get listed and cited where buyers make up their minds.
We run SEO and AI search as one job, the same pages have to work for both.
Content goes where the decision is made: YouTube, Reddit, review sites and your own product pages, which should say who each product is for and how it compares.
We also clean up your product feed so your products show in shopping listings with the right data.
Everything is posted under your name, and reviewers who get the product disclose it.
Spend your media in the ZIP codes where it can turn into a sale.
PULSE is how we decide where to spend by ZIP code. It looks at where demand for your category lives, where one of your stores or dealers is within reach and where buying online is the convenient option, and the budget goes there.
Some markets stay out of the program on purpose, so you can see what the media did.
How we measure it